What is a Fitness Friendly Business Program?
The Fitness Friendly Business Program recognizes local businesses as being bicycle and pedestrian friendly. This initative can drive economic success, decrease congetions, promote healthy lifestyles and increase quality of life. Businesses catering towards cyclists and pedestrians can provide several positive impacts, not only for the community, but for the business as well. Non-motorized users can save on fuel and vehicle maintenance costs, allowing them to spend more on goods, hobbies and recreational activities. Cyclists and pedestrians are more likely to notice a business when biking and walking than traveling in an automobile, which may attract cyclists and pedestrians to the business.